New Delhi, 3rd May 2024: A leading custom-made shirt business, the shirt dandy, recently introduced a groundbreaking AI-powered 3D configurator. This brand-new Italian technology empowers customers to design their shirts online, providing a curated experience with an array of styles, fabric choices, and detailing options. the shirt dandy’s entry into the Indian market represents a fusion of Austrian and Indian craftsmanship, European technology, and a commitment to providing a personalized, sustainable, and community-driven fashion experience.
TSD offers an exclusive pre-booking opportunity with limited slots. In this innovative move, these inaugural customers will get an opportunity to be the brand ambassadors. Each customer receives an exclusive referral code, unlocking the door for friends to join the waitlist. TSD seeks to transform shopping into an immersive and enjoyable experience with significantly reduced lead time for the customers. With this revolutionary experience, the brand also provides lifelong free alterations, a forthcoming buy-back program, and the exclusive Dandy Club, an integral part of the shirt dandy experience. As a member of the club, individuals can unlock unparalleled networking opportunities, connecting with industry stalwarts and shaping their futures together.
TSD also recently made a strategic partnership with Successori Reda S.p.A., an esteemed Italian company with 150 years of heritage in the textile industry. This groundbreaking collaboration will witness the shirt dandy joining forces with Tailoor, the software arm of REDA, renowned for its cutting-edge innovations. By aligning with Tailoor, TSD aims to accelerate the introduction of pioneering AI features into the Indian market, marking a significant advancement in the realm of custom shirt craftsmanship.
Mr. Thomas Hebenstreit, Founder and CEO, the shirt dandy said, “the shirt dandy initially served Austrian customers while producing shirts in India. The decision to launch in India is rooted in the recognition of the country’s fragmented market and the opportunity to provide an integrated omni-channel experience. We’re excited to lift this market potential and make buying a shirt an experience that is fun and engaging while providing high quality garments to the Indian customers.”
TSD is now actively seeking seed funding to fuel its ambitious growth plans. The infusion of capital will empower TSD to further enhance its product development efforts, scale its operations, and accelerate market penetration. With a clear vision and a strong foundation, TSD is primed to capitalize on emerging opportunities and establish itself as a frontrunner in the industry.
About the shirt dandy
The custom-made shirt business offers a unique combination of key differentiators, setting them apart from traditional competitors in India and Europe. TSD’s Unique Selling Proposition (USP) lies in four core pillars: affordability, rapid lead times, sustainability, and an exceptional omni-channel experience. Renowned for its premium custom-made shirts, the shirt dandy has a variety of premium products. Further, TSD aims to make custom-made apparel more accessible and affordable, expanding into additional categories such as suits, chinos, polos, and more.
